Profile, catalogue, quick replies, labels, website buttons and ads: a practical method to make WhatsApp a real sales channel.
In Morocco, the Middle East and much of Europe, WhatsApp is where customers prefer to talk to businesses. Used well, WhatsApp Business becomes a sales channel, not just a messaging app.
Set up a professional profile
- Business name, logo, description, address and opening hours.
- Links to your website and Google profile.
- Greeting and away messages.
- A catalogue with your main products or services and prices.
Save time with quick replies and labels
Prepare answers to frequent questions (prices, delivery, location, payment). Use labels such as new lead, quote sent, customer and follow up so no opportunity is lost.
Connect WhatsApp to your website
A visible WhatsApp button on every page, with a pre-filled message that mentions the page the visitor came from, removes friction and gives you context immediately. We use exactly this on our own site.
Click-to-WhatsApp ads
Meta’s Click-to-WhatsApp ads on Facebook and Instagram open a conversation directly. They work very well for sales and appointments, provided you reply quickly.
Measure what works
Track WhatsApp button clicks in Google Analytics by page and source, and count conversations that become customers. You will quickly see which pages and campaigns bring real business.
We integrate WhatsApp into websites and campaigns: see our digital marketing service. Have a project in mind? Message us on WhatsApp at +212 604 762 053 for a free quote within 24 hours.
