Title tags, headings, content, images and internal links: an on-page SEO checklist to improve your pages one by one, built for Moroccan small businesses.
You can have the most beautiful website in Morocco and still be impossible to find if each page is not properly prepared. On-page optimisation covers everything you control directly on your pages: their content, structure, tags and links. It is the foundation of search visibility, and it does not depend on any expensive tool.
Follow this checklist one page at a time, in order. Start with your most important pages (home, services, contact) and then widen the circle. It works just as well for a hotel as for a medical practice or an online shop.
Which main keyword for each page?
Before any optimisation, decide on the exact subject of the page and the main phrase that sums it up. One page, one goal. If a single page tries to cover "website creation", "logo design" and "Facebook advertising", it will not be strong on any of them.
Then write with the reader in mind first: does the page genuinely answer their question? The main keyword should appear naturally, alongside related terms and synonyms.
How do you write a good title tag and meta description?
The title tag is the blue headline shown in Google. Put the main keyword near the beginning, keep it under about sixty characters so it is not cut off, and make it unique for every page. Add the city if your business is local, for example "Caterer in Salé".
The meta description does not directly affect ranking, but it influences whether people click. Write two clear sentences (around 150 characters) that promise what the page delivers, with an invitation to act. Avoid generic text repeated across the whole site.
How do you structure a page with H1, H2 and H3 headings?
Each page has a single main heading (H1) that announces the topic. Subheadings (H2, H3) break the content into logical sections. They help readers scan the page on a phone and give Google a map of your content.
Phrase them as questions or concrete promises: "How do I book?", "Which documents are needed?". Do not treat headings as visual decoration: the hierarchy has to stay logical.
What content should you write to convince and be useful?
Useful copy answers the visitor's questions frankly: indicative prices, lead times, areas served, payment options, steps. On a Moroccan site, spell out whether you accept card payment through CMI, bank transfer or cash on delivery, and state the languages you serve customers in.
Avoid text copied from another site or from a supplier: Google spots it, and so do your customers. Original content, written by someone who knows the trade, stands out. Our digital marketing team can help you write pages that inform and convert at the same time.
How do you optimise images and URLs?
Compress every image before publishing it, give the file a descriptive name ("riad-terrace-marrakech.jpg" rather than "IMG_4521.jpg") and add alt text that truly describes the picture. This helps accessibility as well as image search.
URLs should be short, readable and lowercase, for example /services/seo-optimisation. Avoid unnecessary parameters, and never change a URL without setting up a redirect, or you risk losing the work you have built up.
Why take care over internal links?
Links between your pages guide visitors and pass importance from one page to another. From a blog post, point to the relevant service page with descriptive link text rather than "click here". Every important page should receive a few links from other pages.
Do not forget calls to action: a call button, a WhatsApp link, a form. A well-ranked page that leads to no action does nothing for your business.
What final checks should you run before publishing?
Check how the page looks on a phone, how fast it loads, that there are no typos, and that your contact details are consistent. Then track the page in Google Search Console to see which queries it appears for, and improve it accordingly. For full support, take a look at our SEO optimisation service.
Repeat this check on every new page you publish, as a routine: topic, title, structure, useful content, images, links, expected action. Within a few weeks the team picks up these habits and the quality of the whole site improves naturally.
Key takeaway: on-page optimisation is patient work, but it relies on simple steps you can master yourself. Ismaaf Web Agency can audit your pages and tell you where to start, so feel free to contact us.
