Entity clarity, answer-first content, structured data, original insights and brand mentions: how to become a source that AI assistants cite.
Customers increasingly ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for recommendations. Generative Engine Optimization (GEO) is the practice of making your business easy for these systems to understand, trust and cite.
SEO, AEO and GEO
- SEO: ranking in classic search results.
- AEO: being the direct answer to a question.
- GEO: being cited and recommended in AI-generated answers.
They work together: AI systems rely heavily on pages that are already well indexed and considered reliable.
1. Make your entity unambiguous
Use the same business name, description, location and services everywhere: website, Google Business Profile, social profiles and directories. Add Organization structured data with sameAs links to your profiles.
2. Answer first
Start each section with a clear, self-contained answer, then explain. Short factual sentences are much easier for AI systems to quote. Add concise FAQs to key pages.
3. Publish original information
Share real prices, timelines, case studies and data from your own experience. Generic rewritten content brings no information gain and is rarely cited.
4. Structure for machines
- One H1, logical H2s, lists and tables.
- Fast pages that do not depend on heavy JavaScript.
- An llms.txt file summarising your business.
- Up-to-date sitemaps and IndexNow for Bing.
5. Earn brand mentions
Reviews, press articles, partner pages and directory listings all shape what AI systems know about you. Consistent mentions across the web are the modern equivalent of link building.
Want to audit your AI visibility? See our SEO and GEO service. Have a project in mind? Message us on WhatsApp at +212 604 762 053 for a free quote within 24 hours.
